Jenna Jeeyoon Kim,
a Senior Product Designer at The New York Times Games team and formerly Gameplay Column Art Director at The New York Times. I lead designs for the nonsubscriber experience of Games. I work across product strategy, visual design, art direction, and systems thinking, shaping complex product experiences from strategy through execution.
The New York Times
Bonus Puzzles
[1]
Created the nonsubscriber experience of bonus puzzles, a feature where subscribers get five to six new puzzles with a fresh spin (Wordle in 1, Connections 3X3, Colorful Strands, Mystery Mini, Easy Mode Crossword and Special Crossword).
The Free Crossword Week
[2]
Drove 4.2M users interaction with the Mini, Midi, and Crossword, contributing to 10 to 13K subscription starts by designing and launching the Free Crossword Week for nonsubs ahead of the June 2026 Sales.
Onboarding Experience
[3]
Partnered with the Lead Designer to define the future-state app experience and high-level UX strategy, establishing clear differentiation between nonsubscriber and subscriber journeys.
Dark Mode
[4]
Designed and launched dark mode for the Games app, with 96% of users interacting with the feature post-launch.
Progress Icons
[5]
Launched 3 new games archives and the new Games App by creating a state-based icon system that helped users track their game progress from unplayed to completed.
Playbook, Games Design System
[6]
Led the strategy and development of a scalable design system with Product Managers and engineers, establishing reusable components and patterns across the product.
Gameboard Toolbars
[7]
Led the navigation strategy for game boards by creating a system for navigation within gameboards
Envisioning Hamburger Menu
[8]
Transformed the Hamburger Menu into a discovery space where users could explore new features and games.
Spelling iOS Widgets
[9]
Experimented with iOS 14 Widgets from WWDC2 on Spelling Bee to remind players where they are in game progress
Standardized and created a system for navigation within gameboards
The NYT Open Article
[11]
Transforming the Hamburger Menu into a discovery space where users could explore new features and games.
Personal Projects
AIGA Design Census
A data-driven design tool kit to inform, encourage, and empathize with young designers
Dissemination of Komorebi
An interactive book about spreading of the idea of komorebi, seeing light within darkness (ko means tree, more means to escape from, bi means sun.)
Mi
Mi means beauty in Korean; a monthly magazine intersecting beauty and culture, challenging and expanding traditional standards of Korean beauty.
Londom Smoking Prevalence
Londoners’ tobacco consumptions are very high; people are smoking everywhere from bars to universities. Through data visualization, the booklet prevents habitual smoking by depicting the relationship between habitual smoking and mortality rates.